Gadget Lounge
Digital Technology for Digital Living.

December 28, 2004

More iTMS Rumours Start.

Apple iTunes Music StoreSpeculation has started again, and we’re not even into a new year, that Australia is about to get its own iTunes Music Store. All because there is a Macworld event in Sydney, on January 12, shortly after Steve Jobs’ keynote at Macworld in San Francisco. More at The Unofficial Apple Weblog, and Les Posen’s CyberPsych Blog.

Dale Gillard takes a more cynical stand-point and comments on Posen’s blog.

I agree it’s unusual that we Aussies get a special presentation following a Keynote. But I’m not convinced this is gonna be an iTunes announcement.

Why? Well Steve likes to be at these events, and it’s a long flight from the US to Australia in his Gulfstream. The event is being held only 6 hours after the Keynote. Not that this was the case with the last lot of store openings… Canada was a non-event in this respect.

And why would Apple announce an Australian iTunes store at the same time as they’ll have other big product announcements? That’s diluting the marketing message.

And iTunes store openings usually involve special invitations to a “special musical event”. This is just being marketed as a Macworld event.

Gadget Lounge is going to reserve judgment on this one until we hear more substantial news. After all, it’s only fifteen days to Macworld. If you’re in Sydney on the 12th though, it might be worth registering.


Gadgetman | | Music


2 Responses to “More iTMS Rumours Start.”

  1. Kapila Wimalaratne Says:

    * When was the last time Steve Jobs
    came to Australia for anything??

    * There are a lot of events without Steve Jobs
    being present (esp. if he’s already announced
    them first)

    * Of course they’ll have a follow up announcement
    in Australia of an iTunes music store - it’s just
    good publicity. Australia is a long way from the US
    (they showed off Tiger again in Europe, after
    announcing in the States).

    Kap

  2. Des Paroz Says:

    Just an update- the Sydney Morning Herald today has a piece about the possible iTMS being announced as early as tomorrow.

    I’ve linked from a posting on my blog - www.desparoz.com

Leave a Reply