Digital Technology for Digital Living.
June 26, 2007
Fox to Sign Halo Deal
Less than a year after its plans to co-produce with Universal a movie based on Halo, Microsoft’s hit video-game franchise, fell apart, 20th Century Fox has signed a deal to become the primary licensor for Halo, Variety reported.
This deal will allow Fox to launch a broad array of products, from books to apparel to collectible merchandise, in conjunction with the release of Halo 3 in September on behalf of Microsoft.
Though the unsuccessful film development helped bring the two companies closer together, Fox’s licensing division has a longer relationship with Microsoft. It handled similar duties for Perfect Dark Zero and Kameo: Elements of Power, two Microsoft-published games that came out in late 2005 in conjunction with the launch of the Xbox 360.
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