Sony has revealed that the first 500,000 people to register their PlayStation 3 on the PlayStation Network after the console’s European launch on 23rd March will receive a free copy of James Bond film Casino Royale on Blu-ray.
The incentive is designed to make consumers sign up to the console’s online service which allows for free online gaming as well as downloadable content through the PS3 Store.
The film will play back in 1080p resolution, having been encoded with the MPEG-4 AVC codec and stored on a 50GB, dual-layer Blu-ray disc.
A similar scheme for the North American PS3 launch offered Talladega Nights: The Ballad of Ricky Bobby on Blu-ray with the first 400,000 units sold.
Reference for posting: http://www.eurogamer.net