Over the Easter Weekend, two retailers cut ?Ç¬£25 off the price of the PS3 to entice people to buy the console. Play.com and WH Smith must have been desperate to cut the price so quickly after the launch even if it was just for the weekend. Play.com even offered customers a free HDMI cable, free delivery and the Blu-ray movie, ?¢‚Ç¨ÀúClick?¢‚Ç¨‚Ñ¢.
The price drop proves one thing; that the price was getting in the way of sales. People did not like the price so they did not get the console. Yes the first week had record sales but I would not be surprised if this was purely down to the Sony faithful that would get the PS3 if it was twice the price. The second week saw sales down by an insane 82% so retailers must be feeling the heat to shift the mountains of stock they have.
The retailers were not cutting prices this early for the Xbox360 or the hard to find Wii and it can only mean that the price was wrong but then Sony would have found it hard to sell them for any less seeing as consoles are notorious loss leaders. Perhaps if Sony had launched the PS3 at Christmas it may have been a different story but three months later it was always going to be hard work.
Its now rumoured that the PS3 will see a price cut of $100 in the US by October and we will have to wait and see if this happens and if an equivalent is brought to our shores.