PSP price drop on the way

The price of Sony?¢‚Ǩ‚Ñ¢s PSP is to drop but so far it has only been confirmed for the US. The PSP is going from $199.99 to $169.99 cutting $30 off the price. Sony hope that the price drop will help increase sales where the PSP is currently overshadowed by Nintendo?¢‚Ǩ‚Ñ¢s DS handheld.

Jack Tretton, President and CEO, Sony Computer Entertainment America, said, “We are pleased that we are able to engineer savings for the consumer at this stage of PSP?¢‚Ǩ‚Ñ¢s lifecycle, allowing more individuals to experience PSP for the first time. In particular, we have recently seen a steady rise in the number of teens adopting PSP as their primary handheld entertainment system, and we expect the new price will accelerate that trend.?¢‚Ǩ¬ù

Uk consumers will have to wait for their price drop but it should not be too long.

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