MTV invests $500m into games

MTV Networks has announced that they will invest $500 million in games over the next two years. A large amount of their games are published through MTV games who is working with Harmonix in the process of preparing the eagerly awaited title ‘Rock Band’ for a Christmas release. Harmonix are the developers behind the popular Guitar Hero series and they were just one of a number of accusations that MTVN had picked up recently.

MTV Networks chairman and CEO Judy McGrath, commented on the investment: “Gaming is a focal point of our vertical entertainment strategy to super serve our loyal and passionate audiences with engaging experiences, and the success of all our properties, everything from AddictingGames to the virtual games on Nicktropolis to the award-winning ‘Rock Band’, really has put us in a leadership position. As we continue to take our brands narrow and deep to serve our targeted audiences, we are investing over $500 million in the next few years towards building our games business, worldwide, across all of the brands.”

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