AMD Turion Ultra notebook platform
AMD (Advanced Micro Devices) launches its next-generation mobile processor – the AMD Turion Ultra notebook platform.
AMD state that the new processor is the first real opportunity to capitalize on their US$5.4 billion acquisition of graphics company ATI in July 2006.
A successful launch of the new AMD platform is seen by some as a turning point for AMD to take advantage of ATI?¢‚Ç¨‚Ñ¢s graphics expertise and Intel?¢‚Ç¨‚Ñ¢s failure to deliver its new laptop system.
By AMD?¢‚Ç¨‚Ñ¢s own admission, it?¢‚Ç¨‚Ñ¢s been a challenging time for the company as it attempts to go head to head with Intel and increase its market share which grew to 18% in 2007. Despite the current financial climate, the mobile computer market has become a key battlefield for chip makers. AMD sees mobile success as critical to its future growth; in 2007, AMD notebook sales grew by 53% compared to Intel?¢‚Ç¨‚Ñ¢s growth of 33%. Overall laptop sales grew 37% worldwide from 2006 to 2007, particularly in emerging markets such as Central and Eastern Europe, and the Middle East and Africa, which has experienced 67% and 45% growth in sales respectively.
But it is the home entertainment market that could be key for AMD and also signal the death of the home desktop PC, as laptop power and graphics become increasingly sophisticated. Personal laptops now outsell home desktops, with 83% of people in Europe stating they use their notebooks for entertainment alone, such as HD gaming, HD DVD, streaming live TV and accessing the internet. AMD have tapped into this entertainment-driven market with specific features that enable the user to experience high quality graphics without draining the battery life of the notebook – enabling a mobility not previously seen before.
Click video below to watch Alberto Macchi, Managing Director, AMD Europe join spokespersons leading computer manufacturers including Acer and Packard Bell to discuss the exciting new platform?¢‚Ç¨¬¶