The speculation is over. Those of us expecting touch-screen iPods, PDAs, Apple phones or even an Apple TiVo were left a little disappointed.
Taking the stage at today’s announcement, CEO Steve Jobs said, “We’ve got some fun things to introduce today. Sort of medium-scale things.”
As soon as Jobs said “medium-scale things” I knew everyone with high hopes for today’s announcement probably felt a pit in their stomach.
After all the hype around Apple’s invitation to see some “fun new products,” Apple only announced an Intel-based Mac ($799) and a high-end speaker, the iPod Hi-Fi ($349). Apple also announced some expensive leather iPod cases ($99).
Did today’s “fun new products” announcement really require a special event? Usually Apple just adds minor new products to their website and issues a few press releases.