Maxim Magazine celebrated their 100th issue in a BIG BIG way. They decided to print a massive 75-by-110-foot billboard of their January 2006 magazine cover featuring Eva Longoria (Desperate Housewives).
However, you won’t see this 75-by-110-foot billboard in Times Square or while driving down the highway. It’s laying flat on the ground in the middle of the Nevada desert and can only be seen from the air or by satellite. If you are having trouble picturing what a 75-by-110-foot billboard would look like, just take a look at the image to the right. If you look carefully, you can see a tiny pickup truck parked under Eva Longoria. The poor guys in the truck are probably responsible for sweeping the sand off the billboard everyday.
In case you are wondering, the tagline printed above the Maxim cover says “The only magazine big enough to be seen from space – and only in Vegas!”
If you have Google Earth (Mac or PC) installed on your computer, click on this KML link to check it out. Otherwise, if you are in Las Vegas during the next week or so, rent a hot air balloon and fly it into the desert. The billboard is located just outside the town of Primm, near the California state line. Have fun.