Apparently toys are off the menu when it comes to promoting Disney movies in McDonald’s Happy Meals. The two companies are ending their 10-year, $1.3 billion cross-promotional deal at the end of the 2006 movie season.
What ended the relationship? Disney board member Steve Jobs doesn’t care much for the food at McDonald’s and wants to stop using it to promote Disney/Pixar films like Finding Nemo and Cars to kids. According to the LA Times, Steve Jobs expressed his uncertainty about using Happy Meals to help promote films in a conference call last year [read more].