Universal to test DRM

Vivendi’s Universal Music has said that it will run an experiment that will run August to January concerning selling digital sale of songs from artists without the customary copy-protection technology, DRM.

They hope to look at factors such as consumer demand, price sensitivity as well as piracy. Most major recording studios insist music sellers use DRM technology to curb online piracy.

Retailers including Google, Wal-Mart, and Amazon.com, will participate in the DRM-free trial however, Apple iTunes online music store, the third largest music retailer in the US will not.

Reference for posting: http://news.bbc.co.uk

Be Sociable, Share!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>